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Who owns Jaguar now, and where did the famous car company begin? The history of the Jaguar brand is long and winding, beginning in Blackpool, England, and still going strong in production facilities all over the world. Though Tata Motors owns Jaguar now, the iconic automaker has changed hands several times since its creation in 1922.
Explore the layered past of Jaguar and find answers to your most-asked questions, including who makes Jaguar cars, where Jaguar vehicles are made, and what's on the horizon for this legendary brand as it continues to break automotive barriers.
Many Jaguar Indianapolis customers like to shoot the breeze about the brand when they visit our showroom. Most often, we're asked who owns the Jaguar automobile company now and where the brand was first launched. If you're a Jaguar enthusiast too, here are the answers about who owns Jaguar you've been searching for:
Now that we've answered the question of who is the Jaguar company's owner, let's take a closer look at who manufactures the Jaguar vehicles we drive today, examine manufacturing locations throughout history, and see where these affluent vehicles are currently produced.
To answer, "Where are Jaguar cars made?", we need to view the company through a more global lens. Though its humble roots are in Blackpool, England, the company didn't remain in that location long. As noted above, the Jaguar brand was first conceptualized by William Lyons and William Walmsley. Inspired by their love of motorcycles, the duo began using Austin chassis and engines to create their first two-seater sedan.
As the demand for the company's first vehicles grew, Lyons and Walmsley relocated production to Coventry, England, where a larger factory could meet the brand's needs. Lyon then hired skilled engineers to develop the SS 1, which was soon followed by the development of the more powerful SS Jaguar under the newly minted brand name of SS Cars Limited.
Lyons continued his quest for more potent engine capabilities, and thus, a new inline six-cylinder was born in the revolutionary Jaguar XK120 sports car. The Jaguar XK120 – as its name suggests – surpassed Lyon's goals and reached a top speed of 120 mph. Future vehicles like the Jaguar C-TYPE and Jaguar D-TYPE were inspired by the Jaguar XK120's success.
Some automotive experts believe that moving Jaguar to the Ford Motor Company dramatically improved Jaguar vehicles' quality, reliability, and longevity. This improvement could be attributed to the extensive resources, dependable assembly lines, and established automotive production processes that have established Ford as a top brand.
The Ford Motor Company purchased Jaguar in 1999 with the intention of attracting younger buyers and beating out competitors like BMW and Mercedes-Benz. However, due to fierce market competition and unforeseen economic recessions in both the United States and the United Kingdom, Ford was forced to sell Jaguar to Tata Motors only nine years later.
Under the leadership of Tata Motors, the Jaguar brand reached new levels of fame and success. Tata invested significantly in the development of Jaguar vehicles, improving their quality and expanding the brand's global reach. Market trends also shifted during this time, and the demand for luxury vehicles helped drive sales of Jaguar models.
Fast-forward to the present day, when the automotive industry is more focused than ever on sustainability, and Tata Motors continues to make strategic decisions about the Jaguar brand to prepare it for these eco-focused changes. New Jaguar vehicles now feature all-electric, plug-in hybrid, and mild hybrid powertrains that maintain the company's iconic speed and agility but reduce or eliminate carbon emissions.
Experience the Tom Wood Advantage when you shop at the Jaguar Indianapolis showroom! With incredible lease offers, low APR financing, and a stunning selection of Jaguar performance vehicles, we've got the Jaguar specials and service you need. Craving a sneak peek at what you'll find on our showroom floor? Here's a highlight reel of our most popular Jaguar cars!
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1 All figures are Manufacturer's fuel economy estimates. Range will vary based on several factors, including vehicle specifications, driving conditions and style, battery age or charging practices, and accessories. Actual mileage may vary.
2 Actual charge times may vary according to environmental conditions and available charging installation.