JAGUAR CAR LOGO & EMBLEM: WHAT DOES IT MEAN?

Jaguar is a well-known luxury brand, but the origins and history behind the Jaguar car logo and how it's evolved over time is a lesser-known story. Here at Jaguar Indianapolis, we love sharing how the brand made its way from a motorcycle enthusiast company to the world-famous luxury brand that is the envy of many and the dream of others. Read on to learn more, and when you're ready to run your fingertips over the leaping Jaguar emblem on a steering wheel in your control, our advisors can set you up with a tour and test drive.

WHAT IS THE JAGUAR EMBLEM?

The modern Jaguar emblem utilizes aggressive styling with its fiery red underlay and silver circlet. It evokes a sense of ferocity, making one think of overtaking competition on a racetrack – a reality for the Formula E drivers who are greeted by the emblem in a Jaguar I-TYPE 6. This astounding race-ready vehicle is able to go from zero to 60 mph in 2.2 seconds, outputs 402 horsepower, and produces 469 pound-feet of torque – it's proof that the jaguar cat is a perfect figurehead for the brand.

WHERE YOU CAN FIND THE JAGUAR EMBLEM

The iconic emblem showcases the face – and fangs – of a big jaguar cat and is usually found on the grille of a Jaguar vehicle, although it may be located in other spots, depending on the trim and model year. You may also be able to request this emblem be added to different parts of the interior or exterior. Discuss details with our team to see if we can provide an appealing logo with Jaguar luxury badging and detailing you prefer.

WHAT IS THE JAGUAR COMPANY LOGO?

The primary symbol of the Jaguar collection of vehicles is something we're all familiar with: the jumping jaguar. Most Jaguar models come with this symbol somewhere on the vehicle, and you may be able to spot it in different places. The leaping form of the jaguar in this automaker's logo boasts a fierce and forward-moving aura, suggesting the progression of the brand's identity.

Jaguar vehicles themselves further solidify that aggressive styling and forward momentum. With a range of consumer vehicles available worldwide, the Jaguar brand strives to be a pinnacle of performance that never quits – much like the big cat of its namesake. The sleek Jaguar F-PACE SUV, for example, is a powerful SUV that provides everyday drivers with up to a stunning 269 pound-feet of torque on a slim, economical 2.0-liter 4-cylinder engine.

WHERE YOU CAN FIND THE JAGUAR CAR LOGO

Take a quick peek around your Jaguar vehicle, and you'll be welcomed by the sight of the leaping jaguar in a few places. Many previous models have this symbol – known as "The Leaper" – as a hood ornament, a feature that may still be available as a customization. This is the most common location for the iconic leaping jaguar, but you may also find this decoration on the interior upholstery or embedded in the center of the steering wheel, giving you an appealing look at the logo every time you slide into the driver's seat.

HISTORY OF THE JAGUAR CAR LOGO

The Jaguar logo, cars, and identity have evolved over time, especially since the company's formation in 1922. At the time, the company focused solely on motorcycles and sidecars, bearing the name Swallow Sidecar. Since then, the corporation has refreshed multiple times, having undergone a facelift for its logo and its name. Eventually, after becoming Jaguar Cars in 1945, the company adopted the big cat as its logo, which came only a few years after renaming the company to the famous Jaguar brand we now know.

Initially, the Jaguar car company logo was the Jaguar name, followed by a face of a jaguar roaring at the onlooker. These logos took a backseat for the leaping jaguar, elevating the brand to a luxury supplier instead of simply being known as a producer of speedy, commanding models.

SEE THE ICONIC JAGUAR COMPANY LOGO ON OUR INVENTORY AT JAGUAR INDIANAPOLIS TODAY

Do we expect the new Jaguar vehicles debuting to have a refined, updated logo? Probably not, but we still look forward to their refreshed physical design and hair-raising specifications. Schedule a time to visit our dealership for a tour of our available models and inventory. We'll pair you with a speedy, sophisticated vehicle with the emblem, decor, and accessories you deserve.

While discussing the finer points of your preferences for your vehicle, don't forget to bring up our new Jaguar specials. These can help cut down the cost of your vehicle or help you get more enhancements to make every drive unforgettable.

FREQUENTLY ASKED QUESTIONS

WHAT DOES THE JAGUAR CAR LOGO MEAN?

The Jaguar logo, as with the brand, has had a long history and has evolved. The original logo did not have the iconic big cat that we all know, but it was quickly adopted. The Jaguar brand had a winged logo, conveying a feeling of spirited driving that the brand is known for. The logo moved onto the Jaguar cat, which signifies the brand's speed and aggressive styling.

WHEN WAS THE JAGUAR LOGO CREATED?

Before Jaguar cars were produced, the company focused on producing speedy motorcycles. The brand adopted a new logo as they released their first car to the public. As the company continued to evolve into a luxury brand that produced speedy and spirited models, the logo continued to change, eventually using the image of a jaguar cat we know today as their symbol of speed and aggressive performance.

DOES JAGUAR HAVE TWO LOGOS?

The Jaguar brand has had many logos in the past, but modern vehicles in the brand's arsenal of zippy options use two different logos. Both logos showcase the same big cat that rules the jungle: the Jaguar. One is characterized by the frontal perspective of the Jaguar, often embedded in a red circle and rounded in silver. The other is the iconic leaping jaguar.