Jaguar North America
has announced more details about its first Super Bowl ad! The ad,
called "Rendezvous" will debut during the second half of the game, and
stars Sir Ben Kingsley, Tom Hiddleston and Mark Strong, and was filmed by Oscar-winning British director Tom Hooper,
in London. The ad is in support of Jaguar's largest-ever brand and
product marketing campaign, called "British Villains," which introduces
the Jaguar F-TYPE Coupe.
"Jaguar is truly a beloved British brand and it's exciting to help them make some noise as they debut in a beloved American event, the Super Bowl," said Sir Ben Kingsley. "As for being known for playing the roles of renowned villains, I'll have to ponder that one - I think I'm flattered?!"
Jaguar also previewed its Super Bowl spot with "The Setup," starring Sir Ben Kingsley. Viewers were invited to view "The Setup" on the campaign's dedicated landing page, www.BritishVillains.com. "British Villains" captures the premise that Brits have long made the best villains in landmark films, combining intelligence with charm, restlessness with calm, and always confident. In the world of pop culture, villains disrupt the status quo and challenge the establishment, while living one step ahead of, and better than, the pack. The campaign asks the question, 'Have you ever noticed how in Hollywood movies, all the villains are played by Brits?'
During the game, Jaguar aims to be the most real-time engaged advertiser during the Super Bowl through a unique physical space called "The Loop," developed by Mindshare, where multiple screens will monitor real-time consumer data and translate it into actionable insights, and ultimately, rapid marketing decisions, or "Adaptive Marketing." "The Loop" is the first real-time marketing tool to impact paid media - whereby media dollars can be quickly shifted and redeployed to leverage opportunities uncovered by the data. Rapid, relevant and responsive, "The Loop" puts data at the center and creates a channel-agnostic, holistic approach to real-time marketing in an unprecedented manner.
The F-TYPE Coupe arrives at Tom Wood Jaguar Indianapolis this spring. Stay connected for more information!
"Jaguar is truly a beloved British brand and it's exciting to help them make some noise as they debut in a beloved American event, the Super Bowl," said Sir Ben Kingsley. "As for being known for playing the roles of renowned villains, I'll have to ponder that one - I think I'm flattered?!"
Jaguar also previewed its Super Bowl spot with "The Setup," starring Sir Ben Kingsley. Viewers were invited to view "The Setup" on the campaign's dedicated landing page, www.BritishVillains.com. "British Villains" captures the premise that Brits have long made the best villains in landmark films, combining intelligence with charm, restlessness with calm, and always confident. In the world of pop culture, villains disrupt the status quo and challenge the establishment, while living one step ahead of, and better than, the pack. The campaign asks the question, 'Have you ever noticed how in Hollywood movies, all the villains are played by Brits?'
During the game, Jaguar aims to be the most real-time engaged advertiser during the Super Bowl through a unique physical space called "The Loop," developed by Mindshare, where multiple screens will monitor real-time consumer data and translate it into actionable insights, and ultimately, rapid marketing decisions, or "Adaptive Marketing." "The Loop" is the first real-time marketing tool to impact paid media - whereby media dollars can be quickly shifted and redeployed to leverage opportunities uncovered by the data. Rapid, relevant and responsive, "The Loop" puts data at the center and creates a channel-agnostic, holistic approach to real-time marketing in an unprecedented manner.
The F-TYPE Coupe arrives at Tom Wood Jaguar Indianapolis this spring. Stay connected for more information!