As part of a global campaign for the launch of the F-TYPE, "Your Turn", Jaguar North America launched #MyTurnToJag in May as a social media contest, where Jaguar enthusiasts and social media fans could submit a story explaining why it is their turn to drive the all-new two-seater sports car. Four winners were selected based on their submission and Jaguar has curated a unique driving experience alongside Jaguar brand partners Kelly Rowland, comedian Mark Malkoff and professional race car driver Davy Jones, among others. The drives will be filmed, shown during the Jaguar and Gilt City events, and shared across Jaguar USA's social channels. To learn more about Jaguar's #MyTurnToJag contest, you can visit www.myturntojag.com.
"The #MyTurnToJag social media contest has allowed Jaguar to create a highly engaging approach to launching the all-new F-TYPE," said Joe Torpey, Communications Manager, Jaguar North America. "Partnering with Gilt City for the series of events allows us to further our reach to the luxury-minded consumer in a unique setting that will highlight the performance of this vehicle."
"Gilt City is thrilled to be collaborating with Jaguar on this upcoming series of events celebrating the 2014 Jaguar F-TYPE," said Candice Naboicheck, Senior Director, Events, Gilt City. "We look forward to giving our members access to this exceptional sports car for the ride along experience at events that promise to be as sophisticated, elegant and innovative as the Jaguar brand."
The Jaguar F-TYPE, available now at Tom Wood Jaguar Indianapolis, represents a return to the company's heart: a two-seat, convertible sports car focused on performance, agility and driver involvement. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling, and desirable sports cars ever built.